what-ifinvest
99 tickers

$1,000 invested Nike Inc. (2023)

NYSE · NKE · reinvest dividends · adjusted close

Result2023-01-032026-08-28
Today you would have
$354
-$646 (-64.60%)
NKESPY (benchmark)
Entry price
$111.87
Current price
$39.60
Shares
8.9390
CAGR
-24.77%
Max Drawdown
-68.45%
vs SPY
-175.34 pp
The story

A $1,000 investment in Nike at the start of 2023 shrank to $354 by mid-2026, a loss of −64.6%. The company struggled with slowing sales, inventory issues, and intensifying competition from newer athletic brands during this period. The contrast with the broader market was stark: the S&P 500 gained +110.7% over the same window.

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$1,000 in NKE (Nike Inc.) in 2023 — what-if-invest